Online Diamond Store Reviews

Nowadays, everybody's buying all kinds of stuff via the internet. Engagement Rings are no different!

Online diamond shopping

If you want to buy diamonds online, you will find numerous websites offering their services.

Most likely, you're not diamond-shopping on a regular basis, and so you might have no clue where to find them. Although most online vendors are legit, the question is if you'll be able to make a good purchase. And this comes down to the quality of the online store and the kind of services they offer.


I have delved into most online diamond stores for you, so you can know what to expect from every single vendor. This post will introduce you to online diamond store reviews and eventually point you in the right direction – where her big “Yes” is!


What to Look Out for in an Online Diamond Store


Online Diamond Store Reviews

The most important aspect you should be looking for is how much you get to see the diamond you are about to purchase.

Buying diamonds online offers huge price advantages, but these advantages are quickly set off if you don't know what kind of gem you'll be getting. After all, you can see the diamonds in person in a physical store.

For this reason, it is important that you get to view as much of the diamond as possible. Just knowing about the cutcarat weight, clarity, and color of the stone is not enough. It won't give you an idea of what the diamond looks like. This issue is of particular importance to clarity grades but also, for example, to check whether an oval diamond exhibits a bowtie effect or not.


James Allen Zoom

A superb diamond store shouldn't just display a generic image or some animated picture of their gems. They should offer high definition photos from different angles or better yet, provide actual videos. This way, you can be sure that the vendor is not hiding anything from you!

You should easily be able to access a grading report; preferably one from either GIA or AGS. And there should be a customer service staff in place who can answer all of your questions instantaneously just as in an offline store.


James Allen Diamonds

At the moment, James Allen is the only vendor that offers high definition 360 ° videos of all the diamonds in their inventory, topped with an excellent customer service. See it for yourself!


Advantages of Buying Diamonds Online


thinker

For one, online diamond stores don't have to hold their inventory of diamonds. An online store can simply list a diamond from one of its suppliers and still provide you all the information that you need.

Plus, they don’t have to pay for fancy showrooms and sales force. This means massively reduced costs which can then be passed on to you. In fact, when comparing online and offline prices, you'll see that offline vendors charge around 30% – 70% more for a diamond with the same 4Cs.

An online store can also offer you a greater variety of diamonds than an offline store. For rare fancy colored ones, you get to have some choices which you would hardly see in a regular shop.


diamonds


For white diamonds, the selection might seem too many because of the phenomenon of the paradox of choice. Meaning, when we're faced with too many options, we tend to be overwhelmed. However, good online shops exhibit filters, so that you can narrow down your search in a significant way!

Top online stores also display 20x magnified HD videos of their diamonds. This way, you get to see the diamonds even better than in a jewelry store where you would only have a 10x  loupe.

Another advantage is that there is no salesperson subtly pressuring you into buying a diamond. I used to be a salesperson in a brick and mortar store, so I should know what I am talking about. 🙂


My Online Diamond Store Reviews


James Allen – The Current #1 Diamond Store


James Allen

James Allen has revolutionized the online diamond industry as the first company that has introduced magnified HD 360 ° videos of ALL their diamonds! This means that you know what you'll get in advance. Discover why James Allen is currently your number one choice for buying diamonds online!


Blue Nile – The Old Master that has Lost its Lead


Blue Nile Diamonds

Blue Nile is known for pioneering the online diamond business. They still have the largest selection of diamonds and the company with the biggest turnover. However, Blue Nile has lost its power and is losing increasing market shares because of customers who are not willing to buy diamonds blindly anymore. Read on to find out why buying a diamond at Blue Nile is not the best idea.


Brian Gavin – The Diamond Cutter with an Obsession for the Perfect Cut


Brian Gavin Diamonds

Brian Gavin, the founder of Brian Gavin Diamonds, is a 5th generation diamond cutter from South Africa. Being one of the major influencers in developing Hearts and Arrows Diamonds, Brian Gavin fully committed himself to selling only diamonds with the best cut imaginable. Read my in-depth review to find out how Brian Gavin has lived up to his promise.


Whiteflash Diamonds – Diamond Cut Precision at its Finest


Whiteflash Ring

Whiteflash is the fiercest competitor of Brian Gavin and is actually on par with Brian Gavin. They offer Idealscope, ASET, and Hearts and Arrows images for all of their in-house diamonds. Their signature line “A Cut Above” is considered as among the very best diamonds ever found!


Final Thoughts about Diamond inclusions

 

What are you looking for in a diamond? Is it the best cut in the world? The most affordable line? Or the one with a complete set of information? Be a smart shopper and get to know the diamond shops above before making a choice. And if you want to know more, check out my post on the best places to buy an engagement ring online!

Should you have questions about online diamond stores, feel free to comment below or drop me a mail. My advice is free! 🙂

 

 

Online Diamond Store Reviews
3.7 (73.77%) 215 votes

About 

Sebastian Naturski loves to write about diamonds and share his knowledge with his readers.
When he is not working on his website he is studying law at Humboldt University of Berlin.
He has taken part in several international law competitions and likes to broaden his horizons.
His other big passion are languages. He is fluent in German, English, Polish and Japanese and got basic skills in French and Spanish as well.

6 Comments

    • Hi Gerd, I know about Belgium Diamonds (The Online Diamond Company with Personal Service), but I don’t have much experience with them, so I can’t really vouch for their quality and services.

  1. Why don’t you mention any of the online dealers who actually let you see your diamond before you purchase it? You say it is do important to see it in a video. Wouldn’t it be even better to see it live at the office of an independent appraiser?

    • Hi David,

      I recommend online shops that not just offer the biggest bang for the buck, but showcase overall quality and convenience as well. With today’s latest online technology, you’ll be able to filter hundreds of thousands of choices and skim through the best ones, and then view them in up to 40x magnification and 360-degree view – which is much better than choosing from limited pieces and seeing them live in 10x loupe. 🙂

  2. Thanks for your informative diamond store reviews. I enjoyed them a lot!
    Regards,
    Jeff

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