Zoara Diamonds Review

Matched with the big shots of the diamond industry, Zoara is initially seen as the underdog. But like all unexpected winners, their leverage isn’t unambiguous at first.

Zoara Diamonds

And since diamond engagement ring shopping involves one of the biggest, if not the greatest, financial and emotional investments of your life, you would have to go beyond page 1 reviews.

But let me tell you that your hefty research will surely pay off!

Zoara Engagement Ring

This post serves as proof that Zoara has more to offer. Let’s talk about their underrated features and some of the cons before you decide to dis or miss them for the most popular brands in the market.

The Zoara Legacy

Zoara Legacy

It was just 2008 when Zoara joined the e-commerce game. But what the internet world didn’t know is that the founders of the privately owned jeweler based in Sioux Falls, South Dakota, have over a combined 50 years of experience. With extensive knowledge in diamonds and jewelry, and connections to international diamond hubs such as Hong Kong, India, Israel, Chicago, New York, and Los Angeles, Zoara plays as the dark horse in online diamond shopping.

Today, they continue to serve as members of the World Federation of Diamond Bourses (WFDB), the Jewelers Board of Trade (JBT), and the Manufacturing Jewelers Suppliers of America (MJSA).

Diamond Inventory and Quality

Zoara’s pioneers have been well-immersed in gemology, design, raw trade, e-commerce, IT, and manufacturing for decades. These experiences propelled them to only offer diamonds and fine jewelry of utmost quality, as well as the largest possible selection at the lowest possible cost.

Zoara Diamonds Inventory

Zoara Team

Another proof of quality is that all their diamonds are conflict free, sourced from suppliers who abide by the Kimberly Process. Stones are also certified by the GIA and an in-house team of gemologists, appraisers, and jewelers. All jewelry production including engravings, polishing, and final examination is done in-house to ensure quality.

Heart and Arrows Diamonds

Since we’re talking about the best of the best, I initially checked their Hearts and Arrows diamonds. And upon typing the keywords, I was brought to this page:

 Zoara Hearts and Arrows Inventory

Apparently, Zoara has more than 200,000 Hearts and Arrows diamonds. The amount is staggering given that there’s not a lot of H&A stones as extreme precision and masterful skills are needed to create one. So I filtered the diamonds to 0.90 Carat, Excellent Cut, G Color, VS1 Clarity. Then I picked the first stone with a real picture:

Zoara Hearts and Arrows Diamond

As you can see, there’s no available hearts and arrows scope to really see its distinct pattern. And by simply looking at the diamond’s symmetry, it doesn’t prove to be excellent, even more so, a hearts and arrows diamond. I cannot vouch for all of their H&A stones. Maybe they’re more lenient on such standards, and this one, in particular, is not on par with the original definition of Hearts and Arrows.

Handcrafted Jewelry

Zoara Handcrafted Jewelry

Zoara’s jewelry and gemstone collection exude superb craftsmanship. Their jewelers have worked with some of the most reputable jewelry companies in the US. In fact, what makes Zoara shine is their expertise in custom jewelry. Competitors would usually focus on in-demand cuts and shapes. But Zoara takes time to nurture the idea of the customer and bring it to life.

Pricing Compared to Competitors

If you’re an average Joe, sticking to the budget is a rule to live by. But you’ve also come a long way to somehow learn an industry secret that will let you find a stunning diamond at a reasonable price.

Zoara is considerably more budget-friendly compared to their competitors that base their value on their name. Since Zoara is the underdog, you can also expect lower prices.

Here’s a search result from James Allen filtered with 0.90 G VS2 Excellent Cut:

James Allen is Pricier than Zoara

And here’s Zoara’s with the same specs:

Zoara Diamonds More Affordable

Zoara is more affordable by a few hundreds. It's a pretty good save that you can allot to the best diamond cut or a bigger carat weight!

Zoara Website and Diamond Imagery

Zoara Website

They may have built their reputation for professionals over the years. But since the emancipation of their online gallery, Zoara has also connected to the internet generation.

What you’ll first see on their website is a clean homepage. Important buttons are neatly laid out, and the overall usage is smooth and easy. They showcase an education center so you won’t be buying on a whim but learn before or in the process. Diamond shopping can be overwhelming, so it’s nice to have tutorials, diagrams, and articles at your disposal.

Zoara 360-Degree Diamond Videos

The fact that everything is now at our fingertips urged online diamond shops to offer digital showrooms that a regular customer can easily control using a smartphone or a laptop. Zoara is on trend with their loose diamond search tool that will let you skim through their whole inventory with the help of a filter. You may screen diamonds with your desired 4Cs, and eye clean ones with real photos.

Zoara Diamond Search Tool

Search for the right depth, table, and fluorescence, and see what the diamond looks like on a woman’s finger with the hand simulation feature:

Zoara Hand Simulation

One thing I think they need to improve on, or maybe they’re already in the process, is real-life imagery for ALL of their diamonds. They have magnified photos and 360-degree videos for most of their stones. But to be able to compete with the big leagues, they also need to up their game by providing photos for each and every diamond.

Zoara Diamonds Ts and Cs

Zoara Terms and Conditions

Lifetime Warranty, Re-Sizing, and Trade-in

Zoara offers a lifetime upgrade policy, one re-sizing with free shipment fees, and a lifetime trade-in under some conditions.

Easy 30-Day Returns

It's easy to offer 30 days of free refund and exchange when you're certain that you have a great product as chances are low. But if for any reason, you decide you don't like what you bought anymore. Or you saw another ring and want it instead. Zoara will be happy to cater to your needs.

Free Shipping

Anyone can assume that the shipping fee can be staggering for a priced item such as a diamond ring. However, it doesn't have to be. Zoara provides free shipping on all orders within the UK, Hong Kong, Australia, New Zealand, and the United States. You can expect to receive your order within 2-7 business days.

*For other international destinations, please see the International Shipping policy.

Customer Service

Zoara Customer Service

Now, for them to capture and create the client’s vision especially in custom jewelry, Zoara comprises their team with highly trained and gemologists, diamond experts, and jewelry connoisseurs.

They can be easily reached via phone-call, e-mail, or live-chat and answer your queries concerning any topic from eye-cleanliness and cut proportions to ring settings and delivery details any time of day. You may simply click the live chat button form the dashboard and have a specialist to the rescue!

The Bottomline

Yes or No

Although Zoara can be stricter with their Hearts and Arrows diamonds, their ideal diamonds are undeniably of great quality. They have industry pros to back their name and mastery. Their prices are more reasonable, perfect for those rummaging online diamond websites to get the best deals.

If you’re in the market to find an excellent cut diamond or a high-end custom-made jewelry that’s within your budget, Zoara is the place to be.

Browse Through More Than 200,000 Zoara Diamonds Now

Have questions? Suggestions? Comments? Write them down below or email me.

My advice is free. 🙂


Zoara Diamonds Review
5 (100%) 1 vote


Sebastian Naturski loves to write about diamonds and share his knowledge with his readers.
When he is not working on his website he is studying law at Humboldt University of Berlin.
He has taken part in several international law competitions and likes to broaden his horizons.
His other big passion are languages. He is fluent in German, English, Polish and Japanese and got basic skills in French and Spanish as well.